2 guides

AI search optimization and SEO foundations

Getting cited by an AI assistant and ranking in classic search are not separate projects, which is why these two guides sit together. The overlap is larger than the discourse suggests: the citation research keeps landing on the same substrate — be indexed in Bing, answer the question in the first few sentences, ship structured data, and be mentioned by third parties the model already trusts. That last one is off-page and is the part founders most often skip. Read the foundations guide first if titles, canonicals and sitemaps are not yet settled; there is no point optimising for citation on a site that classic crawlers still struggle with.